
The glass cube was inspired by and likened to the Louvre Pyramid in a 2005 New York Times article the skyscraper's owner had solicited ideas from the pyramid's architect, I. The cube was designed to motivate people to enter the store, creating a "ceremony of descent", a grand entrance to ennoble visitors rather than put people off entering the basement store. At the time, architectural glass was rapidly becoming stronger, and so multi-ply glass was used for nearly the entire structure, with only small stainless steel bolts tying the glass panels together. The entranceway originally featured a glass spiral staircase wrapped around a cylindrical glass elevator. The store has a glass cube as its entranceway, measuring 32 ft (9.8 m) on each side, and with a suspended Apple logo inside. Cube entrance The 15-panel cube created in 2011

Foster + Partners also designed Apple's Miami, Chicago, Macau, and Tokyo stores, while Bohlin Cywinski Jackson was responsible for the designs of many Apple stores, including an earlier store in the SoHo neighborhood. The current design is a collaboration between Foster + Partners and Apple's chief design officer Jony Ive, while the original structure was designed by Bohlin Cywinski Jackson, led by Peter Bohlin. The site is adjacent to the southeast corner of Central Park, opposite Manhattan's Grand Army Plaza. The store is located on and beneath a public plaza built for the General Motors Building, built in 1968. From 2017 to 2019, the store was rebuilt with about double the retail space to a more modern design by Foster + Partners.Īpple Fifth Avenue is on Fifth Avenue between 58th and 59th Streets, across from the Plaza Hotel. It was renovated in 2011 to simplify the façade. The substantive interior, below ground, features a reflective steel spiral staircase and elevator, wooden tables with Apple products, and rooms and areas for specific Apple products.Īpple Fifth Avenue was first constructed in 2006 and designed by Bohlin Cywinski Jackson. The plaza is partly lined with benches and trees. Its exposed exterior is a transparent 32 ft (9.8 m) cube in the middle of the plaza.

The store is on and beneath a public plaza by the General Motors Building, built in 1968. The store is considered one of several Apple flagship locations, and the pre-eminent store for Apple in New York City. It is in the luxury shopping district of Fifth Avenue between 49th and 60th Streets, and opposite Manhattan's Grand Army Plaza. Exterior and interior as originally builtħ67 Fifth Avenue, Manhattan, New York CityĤ0☄5′50″N 73★8′23″W / 40.76383°N 73.97298°W / 40.76383 -73.97298Īpple Fifth Avenue is an Apple Store, a retail location of Apple Inc., in Midtown Manhattan, New York City, United States.
